Your Website Should Be
Your Best Salesperson.
Most websites are expensive brochures that sit on the internet, collecting dust instead of customers. We build performance-first websites in Next.js that rank on Google, load in under two seconds, and convert visitors into paying clients — measurably.
Most websites cost money.
Ours make it.
The difference between a brochure-site and a revenue engine comes down to the decisions made before a single line of code is written.
What you're probably dealing with
What Liquid Shape builds instead
Six disciplines.
One cohesive project.
Every website we build covers all six of these areas — there are no optional extras that you'd need for the site to actually perform.
Strategy & Information Architecture
We audit your existing site, map user journeys from entry to conversion, and plan a structure that serves both users and search engines. No guessing — every page has a job, and we define it before design starts.
Figma Design (Desktop + Mobile)
High-fidelity designs covering every page, every state, and every breakpoint — reviewed and approved before a single line of code is written. You'll know exactly what you're getting, and nothing launches without your sign-off.
Full-Stack Web Development
We build across every major platform and stack — Next.js, React, Vue, Angular, WordPress, WooCommerce, Webflow, Shopify, Magento, and more. We recommend the right technology for your goals, not our convenience. Every build is performance-first: 90+ PageSpeed, guaranteed in writing.
CMS Integration
Sanity, Contentful, or a custom headless CMS so your team can update content, publish blog posts, and manage pages without calling a developer. Structured for long-term maintainability and team autonomy from day one.
Technical SEO Foundation
Semantic HTML, structured data (JSON-LD), XML sitemaps, canonical tags, Open Graph, and Core Web Vitals — all built in from day one. Search engines can crawl, index, and understand every page the moment you launch.
Conversion Rate Optimisation
CTA placement informed by scroll depth data, form optimisation that reduces abandonment, trust signals positioned where users hesitate, and A/B test infrastructure ready on day one — because traffic without conversion is just expensive noise.
Five stages.
Zero surprises.
A clear, repeatable process with defined milestones at every stage — so you always know where the project stands and what comes next.
Audit & Strategy
We audit your existing site (or brief), define your user journeys, identify conversion opportunities, and create a full information architecture. The roadmap is signed off before design starts.
Design
Desktop and mobile wireframes followed by full high-fidelity Figma designs. Every screen, every interactive state, every breakpoint — approved before development begins.
Development
Full-stack development across the right technology for your project — Next.js, React, Vue, WordPress, Shopify, or custom builds — covering frontend, backend, CMS integration, and all performance optimisations. Staged environment for review before production.
QA & Launch
Cross-browser testing, mobile QA, PageSpeed verification, SEO checklist sign-off, and redirects. We don't press publish until every box is checked.
Optimise
Post-launch analytics review, conversion monitoring, and iterative improvements. Growth sprints available monthly to keep compounding performance.
Three things that
actually matter.
Most web agencies will tell you the same things. Here's what actually separates the site that generates leads from one that doesn't.
We recommend the right platform for you
We work across Next.js, React, WordPress, Webflow, Shopify, and more — and we always recommend the platform that fits your goals, team, and budget. For performance-critical builds, Next.js delivers a measurable edge. For content-heavy sites or eCommerce, we'll tell you honestly which stack gives you the best return.
SEO is structural, not an add-on
Most developers treat SEO as a plugin you install after launch. We treat it as an architectural decision — semantic HTML, crawl budget, internal linking, and structured data are all planned at the wireframe stage. You can't retrofit a fast car onto a slow chassis.
We guarantee 90+ PageSpeed in writing
Other agencies talk about performance. We put it in the contract. Every website we ship achieves 90+ on Google PageSpeed Insights. If it doesn't, we fix it before we invoice — no exceptions, no arguments, no extra charge.
guaranteed, every project
average across launches
across client websites
12 months post-launch
Questions we
get asked most.
Straight answers. No padding.
Ready to turn your website
into a revenue engine?
Book a free 30-minute strategy call. We'll audit your current site, identify the biggest revenue-blocking issues, and show you exactly what we'd build — no obligation, no pitch deck.