Webflow Development

Webflow Sites Built
To Actually Perform.

We build custom Webflow sites that pair beautiful design with structural SEO, performance discipline, and a CMS your team will actually enjoy editing — so the site stays fast, ranks well, and keeps converting long after launch.

Custom Design  ·  Real SEO  ·  Editor-friendly CMS
The Problem

Most Webflow sites look great.
Few actually perform.

Webflow gives you incredible design control — and just as much rope to hang yourself with. The difference between a Webflow site that scales and one that stalls is in how it's structured.

What you're probably dealing with

A beautifully designed site that loads slowly on mobile — oversized hero videos, uncompressed assets, and animations that quietly tank Core Web Vitals.
Cloned templates wrestled into shape — non-semantic markup, generic SEO, and class names that even the original designer can't navigate anymore.
A CMS designed for the designer, not the editor — confusing fields, missing structures, and content updates that quietly turn into developer tickets.
No real SEO or analytics — default page titles, missing schema, no event tracking, and no idea whether the site is actually working or not.

What Liquid Shape builds instead

Custom-designed and custom-built Webflow projects — Client-First class structure, lean interactions, image discipline, and 90+ Lighthouse mobile, guaranteed in writing.
Semantic markup and SEO structural decisions made before design starts — schema, internal linking, canonicals, and a launch SEO brief shipped with every project.
CMS Collections modelled for editors — clear field names, sensible references, helper text, and rich-text styles that look right whatever the team does.
Integrations, event tracking, and CRM wiring done properly — Webflow Logic, custom code, server-side endpoints, and analytics you can act on from day one.
What We Deliver

Six disciplines.
One cohesive Webflow build.

Every Webflow project we ship covers all six areas — so the site looks great, ranks well, and stays easy for your team to run.

Custom Webflow Build

Bespoke Webflow projects built on the Client-First framework — lean class structure, accessible markup, and modular components that scale with your roadmap.

Advanced CMS Modelling

Webflow CMS Collections modelled for editors and SEO — clear fields, reference relationships, multi-reference templates, and rich-text styles that stay consistent.

Webflow Ecommerce

Design-led storefronts on Webflow Ecommerce — branded PDPs, cart, and checkout, payment setup, and conversion-tuned product flows for lower-SKU brands.

Integrations & Webflow Logic

HubSpot, Salesforce, Klaviyo, Mailchimp, Airtable, Memberstack, Outseta, Stripe, Zapier, and bespoke APIs — wired through Webflow Logic, custom code, and server endpoints.

Migration & Replatform

Move into Webflow from WordPress, Wix, Squarespace, or a custom build — with content re-modelled into a clean CMS, SEO equity preserved, and every URL redirected.

Performance, SEO & Tracking

Lighthouse 90+, structured data, semantic HTML, image and font discipline, Core Web Vitals monitoring, GA4 event tracking, and a launch SEO brief in every build.

How We Work

Five stages.
Zero surprises.

A repeatable process with defined milestones at every stage — so you always know where the project stands and what comes next.

01

Audit & Strategy

Audit your current site, define user journeys, identify conversion gaps, and write a clear CRO + SEO plan before design starts.

02

Design

Desktop and mobile wireframes followed by full Figma designs — every page, every state, every breakpoint approved upfront.

03

Build

Custom Webflow build on Client-First, CMS Collections, Webflow Logic, and any custom code — on a staging environment you can review at every milestone.

04

QA & Launch

Cross-browser QA, mobile speed verification, redirects, integrations testing, and a launch SEO brief signed off before we press go-live.

05

Train & Optimise

Editor training so your team is self-sufficient in the Designer and CMS, plus optional monthly CRO sprints after launch.

Case Studies

What our Webflow builds
actually delivered.

We've built high-performing Webflow sites for brands across industries. These case studies show how design, structural SEO, and conversion-focused thinking drive real results.

B2B SaaS

A SaaS marketing site that finally outperforms the old WordPress build

ProblemA SaaS company had a slow WordPress marketing site, an editorial team scared to publish, and a roadmap that needed weekly landing pages — but each one took developer time.
SolutionMigrated to Webflow on Client-First, modelled CMS Collections for landing pages and case studies, integrated HubSpot, and trained the marketing team for full autonomy.
1.9s
Mobile LCP
+58%
Demo requests
10×
Pages shipped/mo.
Design-Led DTC

A design-led DTC brand on Webflow Ecommerce

ProblemA premium DTC brand wanted full creative control over their storefront — without the Shopify theme constraints, but with proper checkout and analytics.
SolutionCustom Webflow Ecommerce build, bespoke PDPs and editorial pages, Klaviyo and Stripe integration, structured data for products and reviews, GA4 event tracking.
97
Lighthouse score
+44%
Conversion rate
+72%
Avg. session value
Agency & Portfolio

A creative agency site that finally ranks for the work

ProblemAn agency had a beautiful portfolio site that none of their target clients could find in search — and a CMS that made publishing case studies feel like surgery.
SolutionCustom Webflow rebuild, structural SEO with case-study schema, restructured CMS Collections for fast publishing, and an editor-friendly Designer setup.
+162%
Organic traffic
+49%
Qualified enquiries
2.1s
Mobile LCP
Why Liquid Shape

Three things that
actually matter.

Most Webflow studios will ship a beautiful site. Here's what separates one that performs from one that just looks good in screenshots.

90+

We guarantee 90+ PageSpeed in writing

Every Webflow site we ship hits Lighthouse 90+ on mobile. It's in the contract — not a hope. If a launched site doesn't hit it, we fix it before we invoice.

SEO-first

SEO is structural, not an add-on

Semantic HTML, schema, internal linking, and Core Web Vitals discipline are designed at wireframe stage — not bolted on at launch.

Editor-friendly

A CMS your team actually wants to use

Collections modelled for editors, clear field names, sensible references, helper text, and rich-text styles that look right whatever the team does.

90+
PageSpeed Score
guaranteed, every project
2–3s
LCP — Largest Contentful Paint
average across launches
+118%
Average organic traffic growth
12 months post-launch
4–6wks
Average launch timeline
for a custom Webflow build
FAQ

Questions we
get asked most.

Straight answers. No padding.

Often, yes. Webflow is excellent for content-rich marketing sites, design-led brands, and teams that want full visual control without a developer in the loop for every change. For very large catalogues, complex commerce, or deep custom logic, we'll recommend WordPress, Shopify, or a custom build — honestly.
Yes. We migrate from WordPress, Wix, Squarespace, custom CMSs, and older Webflow projects — preserving SEO equity, redirecting every legacy URL, and re-modelling your content into a clean Webflow CMS.
Yes — for the right kind of store. Webflow Ecommerce is ideal for design-led, lower-SKU brands that need full control over the storefront experience. For larger catalogues, subscriptions, or B2B complexity, we'll recommend Shopify or WooCommerce instead.
Yes. We build integrations with HubSpot, Salesforce, Mailchimp, Klaviyo, Airtable, Notion, Memberstack, Outseta, Stripe, Zapier, Make, and bespoke APIs — using Webflow Logic, custom code, and server-side endpoints where needed.
A custom Webflow site typically takes 4–8 weeks from kick-off to launch. Larger CMS, multilingual, or e-commerce builds take 8–14 weeks. We'll scope your timeline precisely before any work starts.
Free · Limited spots each month

Register for a Free Webflow Audit

We'll audit your current Webflow site's performance, SEO, and CMS structure, surface the highest-impact opportunities, and send back a no-obligation 90-day roadmap within 24 hours. No jargon, no pitch deck.

No spam. No pitch. We'll reply within 24 hours with your audit summary.

Ready when you are

Ready to turn your Webflow site
into a growth engine?

Book a free 30-minute strategy call. We'll audit your current site, identify the biggest performance and SEO gaps, and show you exactly what we'd build — no obligation, no pitch deck.