WordPress Development

WordPress Sites Built
To Actually Perform.

We build custom WordPress sites that combine editorial flexibility with the speed, security, and SEO foundation of a modern web application — so your team can publish freely while your site stays fast, ranked, and growing.

90+ PageSpeed  ·  Custom Theme  ·  SEO-ready
Book Free Strategy Call → See Case Studies
The Problem

Most WordPress sites get slow.
Ours don't.

The difference between a WordPress site that scales and one that crawls comes down to architecture decisions made long before launch.

What you're probably dealing with

A site built on a heavy theme plus thirty plugins — every page weighs 4 MB+, Core Web Vitals fails, and Google quietly drops your ranking.
Elementor or Divi templates wrestled into shape — slow to load, harder to maintain, and locked into a stack you can't easily move off later.
An admin no one wants to use — confusing fields, broken builders, and an editor experience that turns content updates into developer tickets.
Security and update anxiety — plugin conflicts, surprise breakages, and the dread of pressing the WordPress core update button.

What Liquid Shape builds instead

Custom themes built from scratch on minimal dependencies — lean PHP, modern asset pipelines, and 90+ PageSpeed guaranteed in writing.
A curated ACF or Gutenberg block library tailored to your editorial team — content updates that take minutes, not days, with no developer involvement.
Technical SEO built into the architecture — semantic HTML, schema markup, Core Web Vitals, and a launch SEO brief shipped with every project.
Maintainable architecture and a hardened security baseline — minimal plugins, locked-down logins, scheduled backups, and updates that don't break.
What We Deliver

Six disciplines.
One cohesive WordPress build.

Every WordPress project we ship covers all six areas. None of them are optional — they're what separates a site that grows from one that gets rebuilt every two years.

Custom Theme Development

Bespoke WordPress themes built on minimal dependencies — clean PHP, modern asset pipelines, modular templates, and no page-builder lock-in. Fast to load, easy to extend.

ACF & Gutenberg Block Libraries

A custom block library tailored to your editorial team — flexible enough to compose any page, locked-down enough that nothing breaks the layout. Editors work in minutes, not tickets.

Headless WordPress

Decoupled architecture with WPGraphQL or REST behind a Next.js, Nuxt, or Astro frontend — for brands that need maximum performance, unified content, or multilingual scale.

Custom Plugins & Integrations

Private plugins for the features that matter — custom post types, CRM and ERP integrations, bespoke admin workflows, custom Gutenberg blocks, and external API connections.

Migration & Replatform

Migrate from Wix, Squarespace, Webflow, Drupal, custom CMSs, or legacy WordPress — preserving SEO equity, redirecting every URL, and re-importing posts, media, and metadata.

Performance, Security & SEO

Lighthouse 90+, hardened logins, scheduled backups, structured data, semantic HTML, server-side caching, Core Web Vitals monitoring, and a launch SEO brief in every build.

How We Work

Five stages.
Zero surprises.

A repeatable process with defined milestones at every stage — so you always know where the project stands and what comes next.

01

Audit & Strategy

Content audit, plugin review, performance baseline, and a written CRO + SEO roadmap before design begins.

02

Design

Desktop and mobile wireframes followed by full Figma designs — every page, every state, every breakpoint approved upfront.

03

Build

Custom theme, ACF or block library, any plugins, and CMS structure — on a staging environment you can preview at every milestone.

04

QA & Launch

Cross-browser QA, mobile speed verification, redirects, security hardening, and a launch SEO brief signed off before go-live.

05

Optimise

Post-launch analytics review, conversion monitoring, and growth sprints to keep the site compounding after launch.

Case Studies

What our WordPress builds
actually delivered.

We've built high-performing WordPress sites for brands of all sizes. These case studies show how design, development, and editorial discipline drive real results.

Publishing & Media

From plugin-heavy blog to a fast, scalable editorial platform

ProblemA digital publisher was running 38 plugins on a child theme — slow pages, broken updates, and an editorial team afraid to touch the site.
SolutionCustom theme rebuild, plugin consolidation, a bespoke Gutenberg block library, full caching layer, and a redesigned editor experience.
1.9s
Mobile LCP
-31
Plugins removed
+74%
Organic sessions
B2B SaaS

Headless WordPress on Next.js for a global SaaS brand

ProblemA SaaS company needed a marketing site that could scale across five languages, integrate with HubSpot, and outperform a Webflow build.
SolutionHeadless WordPress with WPGraphQL fronted by Next.js, multilingual content modelling, HubSpot CRM sync, and ISR for instant editorial updates.
96
Lighthouse score
5
Languages live
+41%
Demo requests
Professional Services

A law firm site that finally ranks for the right queries

ProblemA specialist law firm had a beautiful but slow Elementor site — invisible in organic search and impossible for non-developers to update.
SolutionCustom theme, structured ACF fields per practice area, semantic SEO architecture, schema markup, and an editor-friendly admin redesign.
+186%
Organic traffic
+58%
Qualified enquiries
2.1s
Mobile LCP
Why Liquid Shape

Three things that
actually matter.

Most WordPress agencies will tell you the same things. Here's what actually separates a fast, ranked, maintainable site from one that doesn't.

90+

We guarantee 90+ PageSpeed in writing

Every WordPress site we ship hits Lighthouse 90+ on mobile. It's in the contract — not a hope. If a launched site doesn't hit it, we fix it before we invoice.

No bloat

Fewer plugins. Less risk. More speed.

We replace plugin sprawl with custom code, curated blocks, and a clean architecture you can actually maintain. Updates stop being a roll of the dice.

SEO-first

SEO is structural, not a plugin

Semantic HTML, schema markup, internal linking, and crawl efficiency are designed at wireframe stage. You can't bolt a fast, rankable site onto a slow chassis.

90+
PageSpeed Score
guaranteed, every project
2–3s
LCP — Largest Contentful Paint
average across launches
+128%
Average organic traffic growth
12 months post-launch
4–6wks
Average launch timeline
for a custom WordPress build
FAQ

Questions we
get asked most.

Straight answers. No padding.

Only when it's the right answer for the project. For most builds, we ship a custom theme with a curated ACF or block library — it loads faster, ranks better, and gives editors a clean interface without the bloat. We'll happily work in Elementor or Divi when you already have a team using it.
Yes. We build headless WordPress with WPGraphQL or the REST API, fronted by Next.js, Nuxt, or Astro — for brands that need maximum performance, multilingual scale, or to unify content across web, app, and other channels.
Yes. We migrate from Wix, Squarespace, Webflow, Drupal, custom CMSs, and older WordPress builds — preserving SEO equity, redirecting legacy URLs, and re-importing posts, media, users, and metadata.
Yes. When off-the-shelf plugins can't do the job — or are dragging your site down — we build private plugins covering custom post types, integrations with CRMs and ERPs, custom Gutenberg blocks, and bespoke admin workflows.
A custom WordPress build typically takes 4–8 weeks from kick-off to launch. Headless builds, large-scale migrations, and multilingual sites take 10–16 weeks. We'll scope your timeline precisely before any work starts.
Free · Limited spots each month

Register for a Free WordPress Audit

We'll audit your current WordPress site's performance, SEO, and editorial workflow, surface the highest-impact opportunities, and send back a no-obligation 90-day roadmap within 24 hours. No jargon, no pitch deck.

No spam. No pitch. We'll reply within 24 hours with your audit summary.

Ready when you are

Ready to turn your WordPress site
into a growth engine?

Book a free 30-minute strategy call. We'll audit your current site, identify the biggest performance and SEO issues, and show you exactly what we'd build — no obligation, no pitch deck.

Book Free Strategy Call → contact@liquidshape.co.in