Every Rupee Tracked.
Every Rupee Working.
The difference between agencies that report impressions and partners who report revenue is the only difference that matters. We build paid growth engines that fill your pipeline profitably — then scale them without destroying your returns.
Most ad accounts are leaking money.
We stop the leak.
Full-funnel paid media,
managed as one system
Six interconnected services that cover every layer of your paid acquisition stack — from audience research to weekly optimisation — all measured against one metric: revenue.
Full-Funnel Strategy
We map your entire customer acquisition funnel — from the first touchpoint to closed revenue — and build distinct campaigns for each stage. Not just bottom-of-funnel retargeting: the whole architecture that fills your pipeline predictably.
Google Ads (Search, Display, Shopping)
Intent-based search campaigns, Performance Max, Shopping feeds, and retargeting — with conversion tracking set up correctly from day one. We go after the customers who are actively looking for what you sell, at the moment they’re ready to act.
Meta Ads (Facebook & Instagram)
Creative-led campaigns built for the algorithm — prospecting audiences, lookalikes, retargeting stacks, and dynamic product ads. We test creative variants continuously because creative is the biggest lever in Meta and most brands treat it as an afterthought.
LinkedIn B2B Advertising
Precise B2B targeting by company size, job title, industry, and seniority — lead gen forms, sponsored content, and thought leadership campaigns. LinkedIn CPCs are high, but the lead quality is unmatched when the targeting and offer are right.
Creative Strategy & Ad Copy
We write the copy, brief the creatives, and test variants continuously. Ad creative is often the biggest single lever in campaign performance — we treat it that way, running structured A/B tests and retiring low performers before they drain budget.
Weekly Reporting & Optimisation
Real-time dashboards, weekly performance reviews, and continuous bid, budget, and creative optimisation. You always know where your money is going — and we never let a campaign run on autopilot when manual attention would improve it.
From first audit to scaled growth
A disciplined five-phase process that ensures every rupee is tracked, every campaign is optimised, and every month is better than the last.
Audit & Strategy
We review existing campaigns (or start from a blank slate), identify quick wins, fix tracking gaps, and build a channel strategy mapped to your acquisition funnel.
Setup & Tracking
Conversion tracking configured correctly — GA4, GTM, Pixel, CAPI, LinkedIn Insight Tag — before any money is spent. Data integrity is non-negotiable.
Launch
Campaigns structured for clean data — tightly themed ad groups, audience segmentation, creative variants, and bid strategies aligned to your conversion goals.
Optimise
Weekly bid management, negative keyword expansion, audience exclusions, creative testing, and landing page feedback — compounding performance month over month.
Scale
Once unit economics are proven, we scale budgets systematically — expanding audiences, launching new formats, and entering new channels without breaking ROAS.
We optimise for revenue,
not just ROAS
ROAS is a means to an end. What matters is whether your ads are generating profitable customers at a cost your business can sustain and scale. That requires connecting ad data to actual revenue — something most agencies never do.
Revenue, not just ROAS
We connect ad performance to downstream revenue metrics. If a campaign has great ROAS but attracts churning customers, we know — and we fix it before it becomes a problem.
Creative + media buying in one team
Most agencies separate strategy, media buying, and creative. We manage all three together — which means creative tests are informed by bid data and campaign structure reflects what the creative can support.
We scale sustainably
Scaling ad spend is easy. Scaling it without destroying your CPL or ROAS is the hard part. We only push budget when the data supports it — never just to hit a spend milestone.
Reporting that actually tells you something
Live Dashboard Access
Your own real-time dashboard showing every campaign, ad set, and creative — spend, impressions, clicks, conversions, ROAS — updated daily. No waiting for monthly reports to know what’s happening.
Weekly Summary Review
A concise weekly email summary covering the week’s performance, what we changed, why we changed it, and what we’re testing next. No jargon — just the numbers and the decisions.
Monthly Deep-Dive Call
A 60-minute call every month reviewing channel performance, creative insights, audience trends, and the forward strategy. We look at what the data is telling us — not just what performed, but why.
What’s the minimum budget you work with?
The right ad spend depends entirely on your goals, target audience, and the channels we’re running. We scope the budget during our initial strategy session based on what it will realistically take to exit the learning phase, generate clean data, and hit your acquisition targets — not a fixed number that may be too high or too low for your situation. Our management fee is separate from your ad spend.
Do you manage creative production?
We manage creative strategy, copy, and briefing. For video and image production, we work closely with your in-house team or our trusted creative partners. We define the brief, direct the concept, and ensure the deliverables are built to perform — not just look good. If you need a full production partner, we can scope that as part of the engagement.
How long before we see results?
Google Search typically shows meaningful results within 2–4 weeks — it’s capturing existing demand, so the feedback loop is fast. Meta Ads take 4–8 weeks to properly exit the learning phase and deliver stable, optimisable data. LinkedIn tends to have a longer feedback loop due to B2B purchase cycles. We set clear 30-60-90 day milestones at the start of every engagement.
Can you audit our existing campaigns?
Yes — and a thorough campaign audit is often the first step, especially if you’ve been running ads for a while. We look at account structure, conversion tracking, audience targeting, creative performance, and bidding strategy. Most audits reveal 3–5 significant quick wins we can act on immediately before overhauling the broader strategy.
How do you report performance?
Three layers of reporting: a live dashboard you can check any time, a weekly summary email covering what changed and why, and a monthly deep-dive review call where we go through channel performance, creative insights, and forward strategy. You’re never in the dark about where your money is going — and you never have to chase us for an update.
Ready to make every
rupee work harder?
Book a free 30-minute strategy call. We’ll audit your current ad setup, identify where you’re losing money, and map out a strategy that turns your ad spend into predictable, scalable revenue.