Shopify Stores Built
To Actually Sell.
We create custom Shopify storefronts that combine beautiful design with high performance, fast load times, and conversion-focused experiences giving every visitor the best opportunity to become a customer.
Most Shopify stores leak revenue.
Ours don't.
The difference between a store that scales and one that stalls comes down to decisions made at theme, checkout, and tech-stack level — long before traffic arrives.
What you're probably dealing with
What Liquid Shape builds instead
Six disciplines.
One cohesive Shopify build.
Every Shopify project we ship covers all six areas. They aren't optional add-ons — they're what separates a store that grows from one that stalls at six figures.
Custom Theme Development
Bespoke Online Store 2.0 themes built in Liquid with section groups, metaobjects, and JSON templates. Lean code, branded UI, fully editable in the Shopify editor — no templates, no bloat.
Custom Apps & Theme Extensions
Public and private Shopify apps using the CLI, Polaris, and the Admin and Storefront APIs — product configurators, B2B portals, ERP/CRM sync, custom shipping logic, and subscription engines.
Headless & Hydrogen Storefronts
Custom storefronts in Hydrogen, Next.js, or Nuxt powered by the Shopify Storefront API — for brands that need maximum performance, deep editorial control, or unified content and commerce.
Conversion & Checkout Optimisation
Branded Checkout Extensibility (Plus), upsell and cross-sell flows, abandoned-cart recovery, scroll-depth-informed PDP redesigns, and A/B test infrastructure ready on day one.
Platform Migration
Magento, WooCommerce, BigCommerce, PrestaShop, or custom platform — we migrate products, customers, orders, and content while preserving SEO equity and redirecting every legacy URL.
Performance & Technical SEO
Lighthouse 90+ on every shipped store, structured data for products and reviews, image and font discipline, server-side GTM, Core Web Vitals monitoring, and a launch SEO brief baked into the build.
Five stages.
Zero surprises.
A repeatable process with defined milestones at every stage — so you always know where the project stands and what comes next.
Audit & Strategy
Funnel audit, app stack review, analytics deep-dive, and a written CRO + SEO roadmap before design begins.
Design
Desktop and mobile wireframes followed by full Figma designs — covering home, collection, PDP, cart, and checkout.
Build
Custom Liquid theme, metaobjects, theme extensions, and any custom apps — all on a private development store you can preview at every milestone.
QA & Launch
Cross-browser QA, mobile speed verification, redirects, analytics, and a launch SEO brief signed off before we press go-live.
Optimise
Post-launch funnel monitoring, A/B tests, and monthly CRO sprints to keep compounding revenue after launch.
What our Shopify builds
actually delivered.
We've built high-performing Shopify stores for brands of all sizes. These case studies show how design, development, and conversion-focused thinking drive real results.
From slow Magento store to fast Shopify Plus headless build
Custom subscription engine without the monthly app fees
Trade pricing, bulk ordering, and quotes — all on one storefront
Three things that
actually matter.
Most Shopify agencies will tell you the same things. Here's what actually separates a store that grows from one that doesn't.
We guarantee 90+ PageSpeed in writing
Every Shopify store we ship hits Lighthouse 90+ on mobile. Not "we'll try" — it's in the contract. If a launched site doesn't hit it, we fix it before we invoice. No exceptions.
Conversion is engineered, not guessed
Every PDP, cart, and checkout decision is informed by funnel data and A/B test history — not theme defaults or designer preference. We instrument the store so the next decision is even better.
Fewer apps. Less rent. More control.
We replace the long tail of monthly app subscriptions with custom apps and theme extensions you actually own. Less monthly drag, less app conflict, more control over your roadmap.
guaranteed, every project
average across launches
post-launch vs. legacy
for a custom Shopify store
Questions we
get asked most.
Straight answers. No padding.
Register for a Free Shopify Audit
We'll audit your current Shopify store's performance, conversion, and app stack, surface the highest-impact opportunities, and send back a no-obligation 90-day roadmap within 24 hours. No jargon, no pitch deck.
Ready to turn your Shopify store
into a growth engine?
Book a free 30-minute strategy call. We'll audit your current store, identify the biggest revenue-blocking issues, and show you exactly what we'd build — no obligation, no pitch deck.