WooCommerce Development

WooCommerce Stores That
Actually Convert.

We build custom WooCommerce stores that combine the editorial flexibility of WordPress with the speed, conversion design, and payment architecture of a modern e-commerce platform — fully owned, deeply integrated, and built to scale.

90+ PageSpeed  ·  Custom Theme  ·  Conversion-tuned
Book Free Strategy Call → See Case Studies
The Problem

Most WooCommerce stores leak revenue.
Ours don't.

WooCommerce can be the fastest, most flexible commerce platform on the web — or the slowest. The difference is how it's built.

What you're probably dealing with

A WooCommerce store layered with twenty plugins — uncached cart fragments, slow product queries, and an unstable checkout under campaign traffic.
A generic theme bolted onto WordPress with a Woo skin — branded inconsistently, conversion-blind, and impossible for editors to use.
Payment, shipping, and tax plugins fighting each other — broken checkouts at peak hours and no visibility into what's actually failing.
Abandoned-cart, B2B, or subscription needs solved by stacking three SaaS apps that don't talk to each other — and rent you forever.

What Liquid Shape builds instead

Custom themes built on lean WooCommerce templates — object caching, lazy media, cached fragments, and 90+ Lighthouse mobile scores, guaranteed in writing.
Conversion-tuned product, cart, and checkout pages — branded, frictionless, and shaped by funnel data rather than theme defaults.
Custom payment, shipping, and tax integrations with proper error handling, monitoring, and analytics — no more silent checkout failures.
B2B, subscription, and wholesale workflows built as private plugins — owned by you, free of monthly SaaS fees, and integrated directly with your CRM and ERP.
What We Deliver

Six disciplines.
One cohesive WooCommerce build.

Every WooCommerce project we ship covers all six areas. They aren't optional — they're what separates a store that scales from one that stalls at six figures.

Custom Theme Development

Bespoke WooCommerce themes built on minimal dependencies — lean PHP, modern asset pipelines, cached cart fragments, and modular templates for every commerce page.

Conversion & Checkout Optimisation

Conversion-tuned product, cart, and checkout — upsell and cross-sell flows, abandoned-cart recovery, scroll-depth-informed PDP redesigns, and A/B test infrastructure baked in.

Payments, Shipping & Tax

Custom payment, shipping, and tax integrations — Stripe, Razorpay, PayPal, Klarna, regional gateways, real-time shipping rates, and proper error handling with monitoring.

B2B, Subscriptions & Wholesale

Tiered pricing, account-specific catalogues, quote workflows, bulk reorder UX, custom subscription engines with dunning and retries — built as private plugins you actually own.

Platform Migration

Migrate from Shopify, Magento, BigCommerce, PrestaShop, or custom platforms — preserving SEO equity, redirecting every URL, and re-importing products, customers, and orders.

Performance & Technical SEO

Lighthouse 90+ on mobile, structured data for products and reviews, image and font discipline, Core Web Vitals monitoring, and a launch SEO brief shipped with every build.

How We Work

Five stages.
Zero surprises.

A repeatable process with defined milestones at every stage — so you always know where the project stands and what comes next.

01

Audit & Strategy

Funnel audit, plugin and gateway review, analytics deep-dive, and a written CRO + SEO roadmap before design begins.

02

Design

Desktop and mobile wireframes followed by full Figma designs covering home, category, PDP, cart, and checkout.

03

Build

Custom theme, WooCommerce templates, any private plugins, and integrations — on a staging site you can preview at every milestone.

04

QA & Launch

Cross-browser QA, mobile speed verification, redirects, gateway testing, and a launch SEO brief signed off before go-live.

05

Optimise

Post-launch funnel monitoring, A/B tests, and monthly CRO sprints to keep compounding revenue after launch.

Case Studies

What our WooCommerce builds
actually delivered.

We've built high-performing WooCommerce stores for brands of all sizes. These case studies show how design, development, and conversion-focused thinking drive real results.

Specialty Retail

From slow plugin-heavy Woo store to a fast, conversion-tuned rebuild

ProblemA multi-category retailer was running 23 plugins on a marketplace theme — 7-second mobile LCP, broken Apple Pay, and a 71% cart abandonment rate.
SolutionCustom theme rebuild, object caching, fragment cache for the mini-cart, native Stripe payment request, and a redesigned cart + checkout flow.
1.8s
Mobile LCP
+52%
Checkout completion
+39%
Revenue per visitor
B2B Distribution

Trade pricing, quotes, and ERP sync — all native WooCommerce

ProblemA B2B distributor needed customer-specific pricing, a quote workflow, and live stock from their ERP — without adding another SaaS subscription.
SolutionCustom plugin for tiered B2B catalogues and quote requests, ERP integration for stock and customer sync, and a redesigned account portal for reorders.
+184%
Online B2B revenue
-62%
Manual order entry
2.8×
Avg. order value
Membership & Subscriptions

Custom subscription engine without the monthly SaaS fees

ProblemA subscription brand was paying for overlapping subscription, dunning, and member-portal plugins — yet still saw declining renewals.
SolutionBuilt a private subscription plugin with smart retries, customer self-service portal, and analytics — replacing four overlapping SaaS plugins.
-4
SaaS plugins replaced
+67%
Renewal rate
2.2×
LTV in 6 months
Why Liquid Shape

Three things that
actually matter.

Most WooCommerce agencies will tell you the same things. Here's what actually separates a store that scales from one that stalls.

90+

We guarantee 90+ PageSpeed in writing

Every WooCommerce store we ship hits Lighthouse 90+ on mobile — even with cart fragments. It's in the contract. If a launched store doesn't hit it, we fix it before we invoice.

CRO-first

Conversion is engineered, not guessed

Every product, cart, and checkout decision is informed by funnel data and A/B test history — not theme defaults. We instrument the store so the next decision is even better.

Own it

Custom code over monthly SaaS

We replace the long tail of monthly e-commerce app subscriptions with custom plugins you actually own. Less monthly drag, less plugin conflict, more control over your roadmap.

90+
PageSpeed Score
guaranteed, every project
2–3s
LCP — Largest Contentful Paint
average across launches
+47%
Average conversion lift
post-launch vs. legacy
6–10wks
Average launch timeline
for a custom WooCommerce store
FAQ

Questions we
get asked most.

Straight answers. No padding.

Sometimes. WooCommerce gives you total control over data, customisation, and hosting — ideal when you need bespoke logic, deep integrations, or content + commerce in one CMS. Shopify wins on operational simplicity and PCI-handled checkout. We'll recommend honestly based on your roadmap, team, and budget.
Yes. We migrate products, customers, orders, content, and SEO equity from Shopify, Magento, BigCommerce, PrestaShop, and custom platforms — with zero downtime and full URL redirects preserving rankings.
Yes. We build B2B portals with tiered pricing, account-specific catalogues, quote workflows, and bulk reorder UX, plus custom subscription engines with dunning, payment retries, and self-service portals — all owned, not rented.
Yes — when it's built properly. Most slow WooCommerce stores are slow because of plugin sprawl, cheap hosting, and uncached cart fragments. We build with object caching, edge delivery, lean themes, and 90+ Lighthouse mobile scores guaranteed in writing.
A custom WooCommerce store typically takes 6–10 weeks from kick-off to launch. Migrations and B2B builds take 10–16 weeks. Headless and subscription-heavy projects take 14–20 weeks. We'll scope your timeline precisely before any work starts.
Free · Limited spots each month

Register for a Free WooCommerce Audit

We'll audit your current WooCommerce store's performance, conversion, and plugin stack, surface the highest-impact opportunities, and send back a no-obligation 90-day roadmap within 24 hours. No jargon, no pitch deck.

No spam. No pitch. We'll reply within 24 hours with your audit summary.

Ready when you are

Ready to turn your WooCommerce store
into a growth engine?

Book a free 30-minute strategy call. We'll audit your current store, identify the biggest revenue-blocking issues, and show you exactly what we'd build — no obligation, no pitch deck.

Book Free Strategy Call → contact@liquidshape.co.in