Mobile Apps

Apps Users Actually Want
to Open — And Keep Opening.

There's a difference between an app that exists and one that users return to every day. Most apps die within 30 days of download. We build the ones that don't — through obsessive UX, bulletproof performance, and a launch strategy that drives real retention from day one.

62%
Day-7 retention
3× the industry average
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The Problem

Most apps are built to launch.
Few are built to last.

What most teams experience
Expensive native development that eats budget before a single user has tested it
Apps that launch to a spike of downloads, then quietly die as Day-7 retention collapses
Poor UX that frustrates users into deleting — bad onboarding, confusing flows, desktop-first thinking crammed onto a screen
Agencies that know how to code but don't understand why users churn — and don't measure it either
What Liquid Shape delivers
Cross-platform builds in React Native or Flutter that perform like native on both iOS and Android — at a fraction of the cost
Obsessive UX with thumb-first design, platform patterns, and micro-interactions that make every gesture feel intentional
Shipped in weeks, not months — focused MVP, disciplined scope, and a process that keeps you moving without cutting corners
Analytics and retention tracking from day one, so every post-launch sprint is driven by real user behaviour, not gut feel
What We Deliver

Every layer of your app,
covered completely.

From the first whiteboard sketch to the moment your app hits the top charts — we own the whole process.

Product Strategy & Scoping

We define your MVP, map user flows, and prioritise features so you build what users actually need — not what sounded good in a meeting. Every decision is backed by research, not assumption.

UX Design for Mobile

Thumb-first design, platform-specific patterns, gesture navigation, and micro-interactions that make your app feel native and premium. We prototype everything — you see it before a single line of code is written.

React Native / Flutter Development

Cross-platform builds that look, feel, and perform like native apps on both iOS and Android — at a fraction of the cost of maintaining two separate codebases. We pick the right framework for your use case.

Backend & API Integration

Secure, fast backends built alongside your app. Authentication, real-time features, push notifications, and third-party integrations — all production-ready and documented before handoff.

App Store Submission & Optimisation

We handle the full submission process for both the App Store and Google Play — screenshots, metadata, review guidelines — plus ASO to maximise discoverability from launch day. Zero rejections on our watch.

Post-Launch Support & Iteration

Analytics setup, crash monitoring, and a dedicated 30-day sprint cycle post-launch to iterate based on real user behaviour. We don't hand off and disappear — we stay in the game until your metrics prove the product works.

How We Work

From idea to live on the App Store.

Five focused stages. No surprises, no scope creep, no missed deadlines.

01

Strategy & Scoping

User research, competitive audit, feature prioritisation, and MVP definition. We align on scope before design touches a pixel.

02

UX Design

Flows, wireframes, and high-fidelity prototypes. You approve everything before development begins — what you see is what you get.

03

Development

Agile two-week sprints with weekly demos. Full-stack: app + backend + integrations built in parallel by the same team.

04

QA & Beta

End-to-end testing across real devices, performance profiling, and a private beta with real users before submission.

05

Launch & Iterate

Store submission, ASO, and a 30-day monitored launch sprint. We track retention, fix fast, and iterate on what data shows.

Why Liquid Shape

Three reasons clients
choose us over specialists.

We're not a dev shop that slaps a mockup on top. We're a product team that happens to ship apps.

01

Design and dev
in one team

No handoff loss, no misinterpreted specs, no "that wasn't in the design" arguments. Our designers and developers work in the same room on the same product — which means what you saw in Figma is what your users experience in the app.

02

We've shipped live apps
with proven metrics

The 62% Day-7 retention figure isn't a projection — it's a result from a live app we built and launched. We know what onboarding flows retain users, which notifications bring them back, and how to build a habit loop that actually sticks.

03

ASO included,
not bolted on

App Store Optimisation is part of our process from day one — not an afterthought your PM mentions a week before launch. Keyword research, screenshot strategy, and metadata copy are baked in, because discoverability starts before the first review.

10K+
Downloads in 90 days
on first launch
4.7
Average App Store
rating across our apps
62%
Day-7 retention rate —
3× industry average
0
App Store rejections
across all submissions
FAQ

Questions we get
on every call.

Neither is universally better — it depends on your product, team, and existing tech stack. React Native has a larger ecosystem and pairs well if you have web developers. Flutter delivers exceptional UI consistency and performance. We assess your specific needs and recommend the right tool, not the one we prefer to bill hours on.

A focused MVP typically takes 8–14 weeks from kick-off to App Store submission. This includes the strategy sprint, UX design, development, QA, and submission. Scope creep is the #1 reason timelines slip — our scoping process is designed to prevent it. We lock scope before we write a line of code.

Yes — always. We build the API, database, and backend infrastructure alongside the app using the same team. This eliminates the classic "the app is done but the backend isn't ready" problem that delays most mobile projects. You get one project, one deadline, one team responsible for the whole thing.

Yes, we do this regularly. We start with a technical audit — code quality, architecture, security, and performance — then give you an honest picture of what's worth keeping and what should be rebuilt. We extend or refactor existing codebases when it makes sense, not just to win more budget.

Every project includes a 30-day post-launch support sprint — crash monitoring, analytics review, user feedback synthesis, and up to two fast-follow releases. After that, we offer ongoing retainer sprints for clients who want a continuous development partner. You'll never be left holding a product you don't understand.

Let's Build Something People Love

Ready to build an app
users actually love?

Tell us about your idea. We'll tell you whether it's an 8-week MVP or a bigger play — and exactly how we'd approach it. No obligation, no pitch deck.