The Challenge
A commercial real estate agency focused on helping small and medium businesses find the right property was growing — but their digital presence wasn’t keeping up. Their website was outdated, their social channels were inactive, and they had no structured way to generate or nurture leads at scale.
Meanwhile, competitors with stronger online strategies were capturing the attention of the exact clients this agency wanted to reach.
Our Approach
Rather than treating the website, ads, and social channels as separate projects, we designed a single integrated system where each channel fed the next — organic content building authority, paid campaigns driving qualified traffic, and CRM automation converting interest into appointments.
- Designed a modern, mobile-first website with intuitive navigation, high-quality property visuals, and clear calls to action at every stage of the journey
- Built dedicated property listing pages with smart filters, virtual walkthrough integrations, and inquiry forms that captured lead intent at the point of interest
- Integrated CRM and lead capture tools to automatically log enquiries, assign follow-up tasks, and track prospect status without manual data entry
- Added credibility elements — testimonials, neighbourhood guides, and client success stories — to build trust with buyers who were researching multiple agencies
- Implemented an SEO strategy targeting local and commercial real estate keywords — driving consistent organic traffic from businesses actively searching for property
- Launched Google Ads campaigns targeting high-intent search queries from SMBs looking for office space, retail units, and commercial investments
- Ran LinkedIn Ads targeting business owners and directors by company size, sector, and location — reaching the exact decision-makers the agency wanted to speak to
- Set up email marketing automation for lead nurturing — property alerts, market updates, and follow-up sequences triggered by prospect behaviour
- Developed a social-first content strategy across Instagram, LinkedIn, and Facebook — consistent posting schedule, brand voice guidelines, and content pillars built around the SMB audience
- Produced short-form video content and reels covering property walkthroughs, investment tips for SMBs, and client success stories — turning what was once static listings into engaging, shareable content
- Ran paid social campaigns to amplify top-performing organic content and drive remarketing audiences back to the website
- Installed analytics dashboards tracking traffic, ad performance, social engagement, and lead conversions in one view — enabling continuous campaign optimisation
The Results
Eight months after launch, qualified lead volume had grown by 210% — with cost per lead down 52% compared to the agency’s previous reliance on traditional outreach and referrals. Social reach grew by 4.1× as video content consistently outperformed static posts.
The most significant shift wasn’t in the numbers — it was in how the agency positioned itself. They moved from being reactive (waiting on referrals) to proactive (finding and nurturing the right clients before competitors did).
"We had the properties. We had the relationships. We just couldn't be found online. That's completely changed — we're now the ones people call first."
— Director, Commercial Property Agency (name withheld under NDA)